It was my great pleasure today (10 November, 2016) being a part of Bangladesh Knitwear Manufacturers and Exporters Association-BKMEA, to participate into the seminar titled "Branding for export: How to establish Retail Branding", organized by Export Promotion Bureau.
Following the session, I conveyed my opinion mainly to build awareness among Bangladeshi entrepreneurs and industrialists by arranging special campaigns with a view to making them deeply concerned about Retail Branding, possible gains from and risks entailed with it.
I also addressed some deficiencies that do exist at policy making and decision taking level- mainly to amalgamate country branding, sectoral branding, and product branding with each other, though all of these are completely different concepts. Hence, when any policy is taken or decision is made in regards to branding, it leaves us nowhere and produces fallacious interventions.
Well, the situation is getting better, private stakeholders are playing excellent roles, now they are to be supported with financial and non-financial mechanisms ensuring flow of symmetric information to go for it.
Truly, it was an enlightening seminar that did meet my cravings to know more about present on-field situations of Bangladeshi industrialists in Retail Branding. Many many thanks to the session-presenter, Dr. Mohammad Abu Yusuf Sir, Customs Specialist, USAID-BTFA Program (please find Picture 2) for disseminating the very required information and knowledge.
And simply, bunch of thanks fly to Export Promotion Bureau for organizing such seminar.
~ #EHLatifee
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| Picture 1: I, at the seminar- "Branding for export: How to establish Retail Branding". |
Following the session, I conveyed my opinion mainly to build awareness among Bangladeshi entrepreneurs and industrialists by arranging special campaigns with a view to making them deeply concerned about Retail Branding, possible gains from and risks entailed with it.
I also addressed some deficiencies that do exist at policy making and decision taking level- mainly to amalgamate country branding, sectoral branding, and product branding with each other, though all of these are completely different concepts. Hence, when any policy is taken or decision is made in regards to branding, it leaves us nowhere and produces fallacious interventions.
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| I, just before the session ends. |
Well, the situation is getting better, private stakeholders are playing excellent roles, now they are to be supported with financial and non-financial mechanisms ensuring flow of symmetric information to go for it.
 |
| Picture 2: From right-side, my BKMEA colleague, Ms. Shahanaj Begum, and session-presenter, Dr. Mohammad Abu Yusuf, Customs Specialist, USAID-BTFA Program, and me, Senior Assistant Secretary, Research and Development Cell, BKMEA. |
And simply, bunch of thanks fly to Export Promotion Bureau for organizing such seminar.
~ #EHLatifee
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